# 7 Best Mailchimp Alternatives in 2026

The honest list of Mailchimp alternatives: the value leaders, the creator-first platform, the ecommerce specialists and the enterprise suite - what each does better, and when to stay.

*Updated October 22, 2026 · independently researched · verify prices with the vendors.*

Mailchimp is the default name in email marketing, and its brand is bigger than its current form: after the pricing restructures and the pivot toward a full marketing platform, a large share of its searches are people comparing it against leaner, cheaper, or more focused tools. The recurring reasons: contact-based pricing that charges for inactive contacts, weaker ecommerce automation on lower tiers, and simplicity that started to feel like friction. Each alternative below wins one of those cases.

**The short version.** Short version: for plain newsletters and automations at a fair price, MailerLite. For creators selling content, ConvertKit. For online stores, Omnisend. If you use Mailchimp's whole platform - landing pages, domains, ads - and the pricing suits you, stay; switching platforms mid-campaign is real work.

## Quick comparison

| Product | Best for | Starting price | Key difference |
| --- | --- | --- | --- |
| [MailerLite](https://www.mailerlite.com) | Small businesses and creators who want the essentials done well for less. | Free up to 1,000 subscribers; paid from ~$10/mo | Clean value and simple pricing |
| [Brevo](https://www.brevo.com) | Teams with big lists of mostly-inactive contacts that other tools would charge for. | Free tier (300 emails/day); paid from ~$25/mo | Pay per email, not per contact stored |
| [Kit](https://kit.com) | Newsletter writers, coaches and creators monetising an audience. | Free up to 10,000 subscribers; paid tiers | Creator monetisation built in |
| [Omnisend](https://www.omnisend.com) | Shopify, WooCommerce and BigCommerce stores that want revenue-emails out of the box. | Free tier; paid from ~$16/mo | Ecommerce flows and store integration |
| [GetResponse](https://www.getresponse.com) | Marketers whose funnels run through webinars as much as email. | Free tier; paid from ~$19/mo | Webinar funnels in the same tool |
| [Constant Contact](https://www.constantcontact.com) | Small businesses that want phone support and event tools alongside email. | Paid from ~$12/mo (no meaningful free tier) | Support and event marketing |
| [Moosend](https://moosend.com) | Cost-sensitive teams that still want real automation. | Free trial; paid from ~$9/mo | Lowest paid entry in the set |

## 1. MailerLite

Lean email marketing: a clean editor, solid automations, and pricing that does not punish growth.

**Best for:** Small businesses and creators who want the essentials done well for less.

**Starting price:** Free up to 1,000 subscribers; paid from ~$10/mo

MailerLite leads this list because it wins the comparison most Mailchimp searchers are actually running: same essentials - editor, automations, landing pages - at a price that scales without the contact-count surprises. The interface is lighter than Mailchimp's and the deliverability record is solid. The trade is a smaller app ecosystem and no ambitions to be a full marketing platform, which for most of this page's readers is the point.

## 2. Brevo

The former Sendinblue: email, SMS and chat on contact-count-free pricing - you pay per send, not per stored contact.

**Best for:** Teams with big lists of mostly-inactive contacts that other tools would charge for.

**Starting price:** Free tier (300 emails/day); paid from ~$25/mo

## 3. Kit

The former ConvertKit: the creator platform - landing pages, paid newsletters and creator-first automations.

**Best for:** Newsletter writers, coaches and creators monetising an audience.

**Starting price:** Free up to 10,000 subscribers; paid tiers

## 4. Omnisend

Ecommerce-first email and SMS: prebuilt flows for cart, browse and post-purchase, wired to the store platforms.

**Best for:** Shopify, WooCommerce and BigCommerce stores that want revenue-emails out of the box.

**Starting price:** Free tier; paid from ~$16/mo

## 5. GetResponse

The all-in-one that also does webinars - email, automation, landing pages and webinar funnels.

**Best for:** Marketers whose funnels run through webinars as much as email.

**Starting price:** Free tier; paid from ~$19/mo

## 6. Constant Contact

The small-business incumbent: event invitations, surveys and a support-forward experience.

**Best for:** Small businesses that want phone support and event tools alongside email.

**Starting price:** Paid from ~$12/mo (no meaningful free tier)

## 7. Moosend

Budget automation: solid flows and a clean editor at some of the lowest paid tiers in the set.

**Best for:** Cost-sensitive teams that still want real automation.

**Starting price:** Free trial; paid from ~$9/mo

## MailerLite vs Mailchimp

| | MailerLite | Mailchimp |
| --- | --- | --- |
| **Pricing shape** | Subscriber tiers that stay flat as you grow | Contact-based tiers, rising with list size |
| **Editor** | Clean, quick, fewer templates | Bigger template library, busier builder |
| **Automations** | Solid on every paid tier | Deeper on higher tiers |
| **Platform breadth** | Email-first, focused | Landing pages, ads, domains, stores |
| **Best when** | You want email done well for less | You use the whole marketing platform |

## When to stay with Mailchimp

If your list is small, your sends are occasional, and you already use the landing pages and forms, Mailchimp's free tier remains a fine home. Switch when contact-based pricing starts charging you for dead weight, or when the automation you need moves to a tier you did not plan to buy - both are the standard triggers, and both are checkable in one billing cycle.

## FAQ

### What is the cheapest Mailchimp alternative?

Brevo's pricing is per send rather than per stored contact, which makes it the cheapest for large, partly-inactive lists; Moosend's paid entry is the lowest for clean lists. MailerLite's free tier covers up to 1,000 subscribers.

### Which Mailchimp alternative is best for ecommerce?

Omisend, for the prebuilt ecommerce flows - cart recovery, browse abandonment, post-purchase - wired natively into Shopify, WooCommerce and BigCommerce. Mailchimp can do the flows; Omnisend ships them ready-made.

### Is Mailchimp still free?

Mailchimp's free tier exists for small lists with basic sends, but the feature set narrowed over the years and the paid tiers are contact-based. Compare one real billing scenario against MailerLite or Brevo before assuming the free tier is still the deal it was.

### Why is a launch board publishing software comparisons?

The board's products compete in software categories, so we research the categories. Where a board product genuinely competes we mark it as board-verified with its frozen offer; everywhere else the research is independent and says so. The disclosure is on every page.

**Still deciding? Import one segment, not the whole list, and send the same campaign from both.** [Visit MailerLite](https://www.mailerlite.com)

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